BORN TO BE WILD
NHNZ launches wildest studio in the world
20 February 2018 by Carolyn Managh
Video content has skyrocketed, and now accounts for nearly 74% of all online engagement ¹. Recognising this phenomenon,
alongside global consumer trends of authenticity, raw humanity and a return to nature, award-winning wildlife filmmakers
NHNZ (Natural History NZ) has launched the new short-form division, WiLD Studios.
With international brand marketer and executive producer, Carolyn Managh, at the helm, WiLD Studios is on a mission
to strengthen connections between brands, nature and wildlife. WiLD Studios produces cinematic short-form content–
anything from 30 seconds to 30 minutes- by tapping into NHNZ’s remote production crews located in key wildlife
destinations around the world.
“WiLD Studios celebrates the magnificence of our natural planet, with the mission of strengthening connections between
brands, nature and wildlife. Whether it’s Antarctica, Mainland China, Siberian Desert or the Amazon, we can make it happen.
With remote production crews experienced in cinematic 4k filming to international broadcast standards, ” explains Carolyn
Chief Creative Officer Wunderman UK & EMEA, Ian Haworth praises the timing and relevance of WiLD Studios, saying,
“Authenticity and purposefulness are now an essential part of any brand’s communications, whether in campaigns or social
media content. Using connections to nature is a powerful platform to do this, and when it comes to content in this space,
the filmmakers at WiLD are wildlife whisperers.”
Right out of the gate, WiLD Studios’ first big initiative is a collaboration with WWF-New Zealand (spearheading the project
for global). Project Extraordinary is a competition that will see one creative agency potentially make history. The challenge
invites creative minds globally to develop a short-form video concept that demonstrates how sustainability is desirable and
sexy; to encourage 1 billion consumers globally to make more than 50% of their purchases based on sustainability as one of
the top 3 decision triggers, by 2020.
NHNZ Managing Director Kyle Murdoch says, “WiLD Studios is the natural next step in the evolution of NHNZ. We’ve had a
love affair with wildlife for over 40 years, including 10 years producing long-form documentaries co-funded by brands such
as Samsung and Buick. Combine this experience with a growing appetite for short-form content and then add Carolyn’s
marketing and agency experience into the mix, and we have a world class offering. This is part of NHNZ’s long term strategy
to be a best in class producer across a range of content offering.”
For further information, information or interviews please contact:
Notes to Editor
¹ The State of Video Marketing 2017 study, Demand Metric
WiLD Studios is the short-form division of Natural History New Zealand (NHNZ), an international production company
owned by Blue Ant Media. Based in Dunedin, on New Zealand’s south-east corner, these multi-award winning wildlife
filmmakers collaborate with some of the world’s best documentary directors and film crews, to make factual TV for bigname
Over the past 40 years, NHNZ has made original content for PBS, Discovery Channel, Animal Planet, Smithsonian, National
Geographic, China’s CCTV, Arte, and France Télévision. Along the way, NHNZ has won over 300 awards, including the
Wildscreen Panda and 2 Emmy Awards.